Mr Price Foundation Strengthens Agricultural Skills Development Through HandPicked Professional Farming Programme

The Mr Price Foundation is playing a growing role in supporting youth development and agricultural skills training in South Africa through its HandPicked Professional Farming Programme. The initiative is designed to help young people build practical farming knowledge while also gaining exposure to modern agricultural systems. It focuses on turning interest in agriculture into real skills that can support employment and entrepreneurship in the sector. The programme reflects a long term commitment to strengthening food systems by investing in future farmers. It also creates pathways for youth who want to contribute to sustainable food production and rural development.

The HandPicked Professional Farming Programme provides structured training that combines online learning with hands on agricultural experience. Participants are introduced to modern farming practices such as hydroponics, which allows crops to grow in controlled environments using less water and space. They also receive training in seedling production, crop management, and farm operations that reflect current industry standards. Access to agri technology helps learners understand how innovation is changing agriculture and improving efficiency. The programme also includes mentorship and networking opportunities that connect participants with professionals in the agricultural sector. At the end of the training, participants receive a certificate from UniVen, strengthening their entry into the job market or further studies.

According to the Mr Price Foundation, the programme selects participants from tertiary institutions and community based engagements who show a strong passion for agriculture and crop production. Over a 12 month period, learners develop a mix of technical farming skills, agribusiness knowledge, and life skills. This approach ensures that participants are not only trained in farming methods but also understand how to manage agricultural activities as viable businesses. Practical training includes working with seedlings, managing crop cycles, and understanding modern production systems. The programme is designed to prepare youth for real opportunities in agriculture, whether through employment in agribusiness or starting their own farming ventures. It helps bridge the gap between education and practical industry experience.

The Mr Price Foundation’s investment in the HandPicked Professional Farming Programme highlights the importance of building a skilled agricultural workforce for the future. By supporting young farmers, the foundation contributes to strengthening food security and expanding opportunities in the agricultural economy. The programme empowers participants to become active contributors to farming systems that are increasingly driven by innovation and sustainability. It also encourages long term thinking about agriculture as a career path rather than only a subsistence activity. Through this initiative, the foundation continues to support the growth of a more inclusive and skilled agricultural sector in South Africa.