Joburg Market Confirms Sello Michael Makhubela as CEO After Award-Winning Acting Tenure

The Joburg Market has officially appointed Sello Michael Makhubela as its Chief Executive Officer, cementing a leadership transition that follows an exceptionally successful period in an acting capacity defined by strong performance, innovation and international acclaim.

Makhubela’s appointment comes on the back of growing confidence in his leadership, most recently underscored by global recognition. He was awarded the World Union of Wholesale Markets (WUWM) Manager of the Year Award 2025 at the organisation’s global conference in Brussels. The prestigious honour recognises outstanding leadership, sustainability initiatives and community development within the international fresh produce sector.

Rooted in Values, Shaped by Community

Originally from Bela-Bela in Limpopo, Makhubela credits his grandmother as a formative influence in his life. Raised on values of discipline, humility and respect, he says these principles continue to inform his leadership philosophy and decision-making.

Those grounding values have remained consistent throughout a career that bridges public service, infrastructure development and market management—sectors central to economic growth and food security.

Strong Academic and Professional Foundation

Makhubela brings a solid academic foundation to the role. He holds a National Diploma in Electrical Engineering from the University of Johannesburg, an Honours Degree in Leadership, a Master of Business Administration (MBA), as well as qualifications in project management, international leadership development and municipal finance management.

Professionally, his career spans senior leadership roles in government and local government, including serving as Municipal Manager at Bela-Bela Local Municipality and Deputy Director at the Gauteng Department of Infrastructure Development, before transitioning into executive leadership at the Johannesburg Fresh Produce Market.

Measurable Performance at Africa’s Largest Market

During his tenure in leadership at the Joburg Market, the organisation has recorded significant operational and financial milestones. These include:

• Consistent monthly revenues exceeding R1 billion
• Full capital expenditure delivery
• A clean audit outcome
• Improved organisational stability and governance

These achievements have reinforced the Market’s position as Africa’s largest fresh produce market and a critical hub in the regional food value chain.

A Future-Focused Vision for the Market

Looking ahead, Makhubela’s vision is firmly centred on smart, technology-driven solutions to modernise the Market and enhance its impact. Key focus areas include:

• Revitalisation of the meat market
• Improved customer and trader experience
• Development of digital trading platforms
• Introduction of real-time price transparency

These initiatives are designed to strengthen food security, promote economic inclusion and expand regional and cross-border trade opportunities for farmers and traders alike.

“As Africa’s largest fresh produce market, we are committed to innovation that supports food security, empowers traders and equips our workforce with future-ready skills,” Makhubela says.

Beyond the Boardroom

Outside of work, Makhubela is an enthusiastic volleyball and indoor soccer player—sports he credits with reinforcing teamwork, discipline and resilience. His personal mantra remains simple yet powerful:

“Don’t dream it, live it.”

With his official appointment now confirmed, Makhubela steps into the CEO role with both local credibility and global recognition—positioning the Joburg Market for its next phase of growth, innovation and impact within South Africa’s agricultural economy.