Pride Milling Opens New Extrusion Facility in Nigel, Marking a Milestone for Local Production and Innovation

Pride Milling has taken a major step forward in advancing South Africa’s agri-processing sector with the official opening of its new extrusion facility in Nigel. The event, attended by MEC Vuyiswa Ramokgop, Thebe Investment Corporation, and Pride Milling CEO Matshediso Marota, highlighted the company’s continued investment in innovation, local production, and community development.

The ribbon-cutting ceremony signified more than the launch of a new plant. It represented a commitment to industrial growth and food manufacturing excellence. Guests witnessed the facility’s advanced processing capabilities designed to transform raw grains into high-quality, value-added products.

After the official opening, guests participated in a guided tour of the plant. The Pride Milling technical team demonstrated the complete extrusion process, showing how raw materials are processed, cooked, and formed into the final packaged products. The precision and efficiency of the system showcased the company’s investment in technology that supports both productivity and sustainability.

CEO Matshediso Marota emphasized that the facility is a cornerstone of Pride Milling’s diversification strategy. He noted that the new extrusion plant strengthens the company’s ability to innovate within the food manufacturing industry while expanding its role in supporting small-scale and emerging farmers. The project is expected to create employment opportunities, boost local grain demand, and promote inclusive rural economic growth.

“This facility allows us to go beyond traditional milling,” said Marota. “We are investing in technology that adds value to our grains and opens up opportunities for product innovation that benefits farmers and consumers alike.”

The event concluded with a product tasting session, giving guests the chance to experience the results of the new extrusion line. The samples reflected the company’s focus on quality, nutrition, and proudly South African craftsmanship.

The new Nigel extrusion facility stands as a symbol of progress in local manufacturing and agricultural transformation. By investing in modern technology and local talent, Pride Milling reinforces its role as a leader in driving sustainable food production and empowering South Africa’s agri-economy.